Striving for success online starts with a capable website. You need your website to establish a digital home base for your business, and a well-designed site will help your operation connect with customers online.
If you’re doing the design work in-house, it’s wise to research the elements that make the most pivotal impact on the success of your website. Start learning now, and read through a brief compilation of tips for a successful business website design.
Simple navigation is crucial
If you want a business website that is appealing to users, then you have to make it easy to use. People won’t spend their time trying to figure out how to work your site. Design for ease of use, and start with simple navigation.
A standard stationary navigation bar along the top of your pages will feel familiar enough to users. This home improvement site with design ideas presents a perfect example of stationary navigation at work.
Design for mobile access
If you’re designing for success, then you need to know that mobile users dominate the traffic online. Mobile is the most used method of accessing the internet today, and your site design will be well served to reflect the trend with mobile optimization.
Mobile optimization starts with speedy loading. A laggy website won’t really work well on a mobile phone. Keep your content light and fast, and you’ll do better with mobile users.
Add social media
Weave elements of social media throughout your business website design as well. Social media is a wonderful outlet for visibility online. Using your website as a simple sharing portal for users can help your business gain exposure with the right audiences.
Social media sharing icons are a valuable addition to your design. Add the sharing icons to your blog posts, your home page, and even your contact page to encourage passing users to share the information they find with friends and family via their social media profiles.
Communication is important
Communication is super important when you’re working to gain visibility online. When users feel heard, they are more likely to keep corresponding with your business. Build rapport with online consumers by designing your pages for clear communication.
A capable contact page will provide several different ways for people to contact your business, but feel free to add other elements throughout the design of your website.
Invest in proper analytics
Once you have your pages all put together, it’s important to test them for efficiency. Invest in proper analytics, so you know your website can deliver on its promise to perform for users. Google Analytics is a great place to start your journey to true optimization of your website design.